IEEE Spectrum Magazine Article

Krista Bradford is quoted in the IEEE Spectrum Magazine article called Networking Know How by Susan Karlin

. . .“The idea is to start befriending recruiters and developing relationships with influential people well before you need them, “ says Krista Bradford, a two-year IEEE member who runs Bradford Executive Research LLC, a technology-focused recruitment and research firm in Westport, Conn. . . .

. . . Be selective. Not everyone listed on a person’s connections list is necessarily someone they would endorse, and often people are added on a quid pro quo basis. Employers should note whom people are connected to in their networks and the seemingly ubiquitous names. “If someone is connected with real heavyweights or accomplished technologists, it gives me a sense they’re running in the right crowd,” says recruiter Bradford. “Other names I see attached to everybody, and I wonder how discriminating they are” . . .

. . .And despite privacy controls offered by some sites that limit what profile information is publicly readable, information can leak out. What makes someone a hoot at a party may not be perceived as the best endorsement of his or her professional skills – like the guy who lost a job when one employer noticed his full-body tattoos plastered on Tribe.net, a social and community networking site. “Be aware that if it’s searchable in Google, it’s fair game,” says Bradford. . . .

. . . Be specific. Be as detailed as you can in the kind of contacts and job information you’re seeking. When responding to job openings on a networking site, don’t send generic information and leave it to the recruiter to figure out how you can work with a company. You’ve taken the trouble to seek someone out. They should at least know why you’re there . . .

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