Social Media Gurus Fallon and Timberlake Get Twitter Hashtags

Social Media Gurus Fallon and Timberlake Get Twitter Hashtags

Social Media Gurus

Social Media Gurus Jimmy Fallon and  Justin Timberlake  get Twtter hashtags  better than most social media marketing professionals who get paid for their expertise. That is why The Good Search’s has included them among the Things We Love.  They’re our favorite combination platter. When it comes to social media optimization, no one does it better. The Good Search is a retained search firm that specializes in social media. Doing what we do, we have the good fortune to rub elbows with and vulcan-mind-meld with the thought leaders of the digerati. But if anyone gets it, these two entertainers do.

At a Timberlake concert I attended at Madison Garden, the pop star had his fans send him tweets while waiting for the show to begin. Timberlake now has 30 million followers on Twitter — that’s million with a capital M. Not to be outdone, Fallon serves up weekly Late Night Hashtags. On Twitter, he weighs in with a respectable 11 million followers. But when the two get together is when the real tweet-magic begins. Check out the genius of their Hashtag video.

 

Of course, Justin not only gets social media, he starred in the motion picture.  The Social Network written by screenwriter Aaron Sorkin tells the story of how Harvard student Mark Zuckerberg created the social network that became known as Facebook. However, Timberlake puts his social media savvy to use in marketing campaign promoting his work, as this blog details as marketer Stephanie Frasco’s blog details.  In fact, he’s invested in social media, putting up a major stake in the purchase of MySpace from News Corp.

Social media serves as regular fodder for Fallon’s comedy bits. Fallon unearthed rare footage of The Beatles after their Ed Sullivan Show performance proving the Fab Four were really, really ahead of their time.

Amber Whiteman blogging for the digital marketing group Metia Group this month highlighted 5 social media trends of which we should be aware. Hashtags, complete with Fallon’s and Timberlake’s hashtag video, made the top five.

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Things We Love: Kate McKinnon as Connecticut Mom and Gonzo Gamer

Things We Love: Kate McKinnon as Connecticut Mom and Gonzo Gamer

Gonzo Gamer

We count the recent SNL skit by Kate McKinnon of a Connecticut Mom obsessed with Grand Theft Auto V among the Things We Love. The Good Search is a retained search firm that recruits senior executives and legendary games technologists in the gaming industry. As it happens, we’re headquartered in Westport, Connecticut in the Greater New York City Area. So when SNL did a sendup of a Connecticut Mom hooked on Grand Theft Auto V, the latest release from Rockstar Games. . .  well, it couldn’t have been more perfect.

The mommy gamer in real life is featured player Tina Fey, Amy Poehler, and Kristen Wiig. But clearly she’s got it going on. Check out her impersonations of Ellen on Ellen and of Penelope Cruz in a faux Pantene commercial. The female cast members of SNL are on a roll.

McKinnon’s work on SNL landed her on Forbes’ “30 Under 30” list for 2012. Prior to “SNL,” McKinnon performed with numerous Harold and Maude Teams at New York’s Upright Citizens Brigade Theatre. She gained a following in the New York comedy community for the three one-woman shows she wrote and performed at the UCB: “Disenchanted,” “Best Actress” and “Kate McKinnon on Ice.” McKinnon studied theatre at Columbia University.

About The Good Search

Founded by a television journalist who worked at NBC in their offices at 30 Rockefeller Plaza and whose spouse has performed on SNL, The Good Search is an executive search firm with media DNA.  We specialize in recruiting top performing senior executives and technologist to leading advertising and media companies that include Omnicom, Time Warner and Clear Channel.

Check out the other Things We Love, including Conan’s Clueless Gamer.

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