LinkedIn Skill Endorsements
Whenever I receive a LinkedIn Skill Endorsement, I get a little thrill that someone has recognized my expertise. But when click to review the LinkedIn profile of the endorser, I am puzzled. Clearly, the person is in my network as a 1st-degree connection, so I likely met that person at a conference or other event. However, I wonder how he could possibly vouch for my work when I don’t believe I have ever worked with that individual. Perhaps the endorser heard good things from mutual colleagues who have worked with me. Perhaps I”m flippin’ famous out there. However, as much as I would like to believe that, I suspect it is not the case. Maybe the reason that near strangers endorse my skills is to set up an implied quid pro quo as in I’ll endorse your skills if you endorse mine. But I also don’t think that is what is happening here. When you get right down to it, I suspect that the endorser simply wants to engage my interest for networking or recruiting purposes. In other words, the vast majority of my LinkedIn Skill Endorsements have been given by LinkedIn members who have never witnessed my work or any of the skills they have chosen to endorse. Of course, I could be an outlier. So please let me know what you have observed.
The Purpose of Skills Endorsements
Here is the way LinkedIn Skill Endorsements are supposed to work. First, a LinkedIn user lists up to 50 skills on their profile. Next, a 1st-degree connection of that user endorses one of that persn’s skills. When that happens, LinkedIn contends the skill is “validated”, which reinforces their “weighting” of what skill endorsements rise to the top of the user’s list of skills.
Skills endorsements are treated by LinkedIn as validations of the abilities they endorse. From where I sit, it is a false premise since most of the endorsements come from people who know little, if anything, about the quality of my work. Those relatively bogus endorsements are then used algorithmically to tell LinkedIn members which of my skills are the strongest. From what I’m able to gather, skills with the most endorsements rise to the top. Like the ingredients list on a food label, the skills are sorted from the most to the least.
Question: why does LinkedIn cap the number of endorsements at 99+? Is it that I’ve received too many to seem legit? (I honestly don’t know the answer. Let me know if you do.
LinkedIn explains that the purpose of LinkedIn Skill Endorsements is to help “recognize and discover your 1st-degree connections’ skills with one click, They’re also a simple and effective way of building your professional brand and engaging your network.” True, they are simple. But because they are, for the most part, untrue, are they the most effective way? Do you really want to begin a relationship by demonstrating you are comfortable being dishonest?
Skill endorsers are not the problem . . .
Though often my LinkedIn skill endorser is technically fudging the facts, I do not blame the messenger. I see the bogus endorsement more as a shout out from the virtual wilderness as in, “Is anybody out there?” And with so much online that is incredibly destructive and bullying, I feel a sense of gratitude that there are people out there that want to give me “put ups” rather than putting me down. So I am not complaining about those who have endorsed my skills. Not in the least. Rather, I am questioning the frame, the LinkedIn Skill Endorsements themselves.
. . . endorsements are.
Qualitatively, skill endorsements would not hold up under the least bit of scrutiny. They are not a reliable indicator or measure of excellence. They are more a nicety designed to help us make friends on LinkedIn. I get that. Besides, what would we do instead? A “Can we please be friends?” button would come off as a little too needy. A “Let’s network” button might do the trick, but it demands a reply. I guess that’s the beauty of Skill Endorsements. You have LinkedIn members out there spreading good will as an entré to forging a real relationship. Let me do you a favor by saying you’re really great at something though I don’t really know you and haven’t a clue whether you’re really great at that something.
However, as quantum information theorist Ivana Kurecix pointed on in a recent blog post, flattery is not the best way to make friends: sharing secrets is. She cites the study, Experimental Generation of Interpersonal Closeness: A Procedure and Some Preliminary Findings (A. Aron et al.; 1997). For those who do not wish to wade through all the data, she summarized the findings thusly:
Endorse Me If You Wish: But Shared Secrets Are Better
So if you want to befriend me on LinkedIn, you can endorse me as a kind of shorthand that you are a good person who does good things. However, I find it far more interesting to cut the B.S. and have heart-to-hearts with people I trust who share similar passions and interests. At the end of the day, what we really want in this world, even at work, is a safe place to be our authentic selves. In fact, you can “Google” it, with a capital “G”. In research code named Project Aristotle, Google studied what makes top performing teams. Yet for the longest time, Google couldn’t quite figure it out because the best teams all seemed so very different. Then finally, one day, the secret revealed itself. The leader of one group spontaneously shared with his team that he was battling stage 4 cancer. With that, other team members shared their struggles. Eventually, their discussion returned to work and by then, the team dynamic had shifted, enabling it to excel. Google realized that “the behaviors that create psychological safety — conversational turn-taking and empathy — are part of the same unwritten rules we often turn to, as individuals, when we need to establish a bond.”
What To Do Instead
So what’s a LinkedIn member to do if Skill Endorsements are not the best way to network? I’ve written about how to polish your LinkedIn profile to optimize networking on LinkedIn. That is essential. Without a polished profile, everything else you do on LinkedIn will fall short. That’s because the moment you say or do something interesting, members will check out your profile. So, while you can spend time endorsing the skills of virtual strangers, I’d recommend taking a more direct route. Focus on a handful of people you’d like to get to know. Do them a solid. Share a meaningful insight. Find a way to break through this virtual medium to get real. It isn’t easy, but it will yield greater results. I often follow people I want to get to know here and on Twitter. I read their blogs. I do that to get to know them. I then formulate an approach. Commenting on a someone’s blog often is a great way to open the door if what you say is halfway intelligent. People write with the intent of being read. Your comment fulfills that basic human desire and forges an instant bond over a shared interest. But for that method to work, you have to be real. That is something of an art in a virtual environment where truthiness in LInkedIn Skills Endorsements is accepted practice.