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Our Story

Our Story as Executive Recruiters

Our story as retained executive recruiters begins with you. The Good Search is a retained executive search firm that believes you deserve a better executive recruiting experience. Our founder, Krista Bradford, designed it to eliminate the shortcomings of traditional retained search — shortcomings that have long vexed traditional executive search buyers. She then developed an approach to executive recruiting that gives you more: dream candidates you never knew existed, flat fees, plus all the candidate research.

Krista Bradford is the Founder and Chief Executive Officer of The Good Search, LLC, a national boutique search firm headquartered in Westport, Connecticut in the greater New York City Area.

Krista held investigative reporting positions at WNBC and WWOR in New York as well as at stations in Boston, Denver, Los Angeles, and St. Louis.

Ms. Bradford lives in Westport, Connecticut, with her husband Crispin Cioe, a renowned saxophonist, composer, music director, and member of The Uptown Horns. Their daughter is a practicing psychiatrist completing her residency in New York City.

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Krista invites you to join her on Substack by subscribing to “Bradford She Wrote”. There, she reaches beyond executive search to share her latest insights, ranging from her personal experiences to artificial intelligence and life as we know it.

Our Story as Executive Headhunters

Moreover, because she was new to the world of retained executive search, she could view it through a fresh set of eyes. She immediately identified issues that make the traditional retained executive search much harder than it needs to be. All too often, those issues cause executive searches to fail.

Too much focus on sales. Not enough focus on execution. Conflicts of interest. Off-limits restrictions. No investigative expertise. Lack of transparency. A stunningly high failure rate.

By focusing on execution, eliminating conflicts of interest, and offering unprecedented transparency, Krista has developed a new kind of search firm — one that delivers consistent results. By making search smarter with investigative research, The Good Search delivers legendary hires.

Research is the execution engine of executive search. It is how you discover and ultimately recruit game-changing executives. Build a better engine and you create the ultimate recruiting machine.

— Krista Bradford, CEO, The Good Search, LLC

Our Story as Investigative Recruiters

Increasingly, traditional search firms find it hard to separate the signal (ideal candidates) from the noise (everyone else). They lack the expertise necessary to do that. That’s where we come in.

Our data-driven investigative approach makes search smarter. Smart search has its advantages. It outperforms traditional retained search firms.

Our retained executive search services outperform traditional search firms. To learn more about who we are, check out how we recruit differently and how we are New York City Area headhunters who recruit from coast to coast. We invite you to review our executive search clients and check out our executive search blog.

Got Questions? Let’s talk.

No search firm is right for every search every time. Yet we make it a practice to listen to what you’re trying to accomplish and we try to help, regardless.