Our Team

Executive Headhunters

We are not your average retained executive search partners.  We offer additional expertise that makes us unstoppable. We know how to harness the power of information to make executive search smarter. Intelligent recruiting has its advantages: It changes the game.

As executive headhunters who specialize in media and technology, our expertise comes from having lived it. We have worked in the industry sectors we serve, which makes The Good Search incredibly well-connected. In fact, our network of highly placed sources gives us reach far beyond that of the average search firm — from Silicon Alley in New York City, to the Innovation District in Boston, to the Silicon Valley in the San Francisco Bay Area and beyond. We are hard-wired into the best executive and technology talent available worldwide.

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Krista Bradford

Krista Bradford

Founder and Chief Executive Officer

Krista Bradford is Founder and Chief Executive Officer of The Good Search in the Greater New York City Area. Ms. Bradford has successfully recruited board, senior executive and technology luminaries to clients that range from startups backed by top-tier venture capital firms to Fortune 100 corporations counted among the most powerful and successful media and technology companies in the world.  Ms. Bradford also leads our recruiting research practice Intellerati. Before founding  The Good Search in 1999, Ms. Bradford served as a three-time Emmy Award-winning investigative reporter and television journalist. She has held positions with WNBC and WWOR in New York as well as with stations in Boston, Denver, Los Angeles, and St. Louis. She is a former national news correspondent for “The Reporters” on the Fox Television Network and a senior correspondent Tribune’s nationally syndicated “Now It Can Be Told” series. In her spare time, Ms. Bradford enjoys investigating abuses of power. One such investigation into D&B Credibility led to Ms. Bradford being featured in a series of reports in the Wall Street Journal. She also founded Westporters Helping Westporters, a group designed to help downsized executives that was featured in the local news. Ms. Bradford lives in Westport, Connecticut with husband Crispin Cioe, a world-class saxophonist, composer, and founder of the band Cracked Ice. Her daughter Katharine Cioe is a medical student at the Frank H. Netter MD School of Medicine at Quinnipiac University. 

Tracy Cook

Tracy Cook

Data Research Associate

Tracy Cook is a data research associate at The Good Search. In this role, she conducts company and candidate database research and assists in candidate development and qualification. Before joining The Good Search, Ms. Cook was a research fellow at the American Press Institute in Arlington, Virginia. She previously worked for The Dallas Morning News; Investigative Reporters & Editors; The Denver Post; and The Philadelphia Inquirer. Ms. Cook has a master’s degree in data journalism, as well as bachelor’s degrees in journalism and economics from the University of Missouri.