Our Team

Smart search. Genius Partner.

Our Executive Headhunters

We are not your average retained executive search partners.  We offer additional expertise that makes us unstoppable. We know how to harness the power of information to make executive search smarter. Intelligent recruiting has its advantages: it changes the game.

As executive headhunters who specialize in media and technology, our expertise comes from having lived it. We have worked in the industry sectors that we now serve, which makes The Good Search incredibly well connected. In fact, our network of highly placed sources gives us reach far beyond that of the average search firm —  from Silicon Alley in New York City to the Innovation District in Boston to the Silicon Valley in the San Francisco Bay Area and beyond. We are hard-wired into the best executive and technology talent available worldwide.

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Krista Bradford

Krista Bradford

Founder and Chief Executive Officer

Krista Bradford is Founder and Chief Executive Officer of The Good Search in the Greater New York City Area. Ms. Bradford has successfully recruited board, senior executive and technology luminaries to clients that range from startups backed by top-tier venture capital firms to Fortune 100 corporations counted among the most powerful and successful media and technology companies in the world.

Before founding  The Good Search in 1999, Ms. Bradford served as a three-time Emmy Award-winning investigative reporter and television journalist. She has held positions with WNBC and WWOR in New York as well as with stations in Boston, Denver, Los Angeles, and St. Louis. She is a former national news correspondent for “The Reporters” on the Fox Television Network and a senior correspondent Tribune’s nationally syndicated “Now It Can Be Told” series.

Ms. Bradford is an author, public speaker, and thought leader in executive talent acquisition. Her blog here on this website has been counted among NetworkedBlog’s industry’s Top 20 blogs in recruiting and among HR World’s Top 10.  She has served as a board member of the International Association for Corporate & Professional Recruitment (IACPR).  She studied at Harvard University and Columbia University, ultimately obtaining her BA in Liberal Arts at The New School.

In her spare time, Ms. Bradford advocates for the Greater Good. She has served as a whistleblower in a recent Wall Street Journal exposé on Dun & Bradstreet and Dun & Bradstreet Credibility. She has served as a founding advisor to NewsTrust,  a website that helps people find and share good journalism online, so they can make more informed decisions as citizens.  Her latest efforts are focused on restoring the rights of adult adoptees, who are the only American denied access to their original birth certificates, to their own heritage, and to current medical histories on which their lives and their children’s lives depend.  Ms. Bradford produced a video supporting Access Connecticut.

Ms. Bradford lives in Westport, Connecticut with husband Crispin Cioe, a world-class saxophonist, composer, and founder of the band Cracked Ice. Her daughter Katharine Cioe is a medical student at the Frank H. Netter MD School of Medicine at Quinnipiac University.

Tracy Cook

Tracy Cook

Data Research Associate

Tracy Cook is a data research associate at The Good Search. In this role, she conducts company and candidate database research and assists in candidate development and qualification. Before joining The Good Search, Ms. Cook was a research fellow at the American Press Institute in Arlington, Virginia. She previously worked for The Dallas Morning News; Investigative Reporters & Editors; The Denver Post; and The Philadelphia Inquirer. Ms. Cook has a master’s degree in data journalism, as well as bachelor’s degrees in journalism and economics from the University of Missouri.