For Immediate Release
Wunderman EVP of Strategic Services
Westport, CT: The Good Search successfully recruited Margie Chiu to the role of Executive Vice President of Strategic Services at Wunderman, reporting to New York office President Becky Chidester. In this client-facing role, Margie served as Wunderman’s combined lead on advanced analytics, strategic planning, and digital technology-enabled marketing. As Wunderman EVP, she offered Wunderman’s clients technical expertise in all areas of digital marketing and CRM including campaign strategy and planning, email, SEO/SEM, and optimization.
Prior roles include Vice President Strategy at Avenue A | Razorfish. While at Avenue A | Razorfish, Margie worked with clients in the CPG, travel, publishing, financial services, manufacturing, and other industries to develop product launch and market entry plans, primary customer research programs, brand, and direct marketing programs, and metrics and measurement processes.
Before Razorfish, she worked as Director of Marketing for MSN Sidewalk.com where she designed and implemented acquisition and retention programs. Margie has 15 years of experience in traditional and interactive marketing and advertising including the design of campaign measurement, customer value measurement, segmentation, and predictive data modeling systems.
She is a frequent speaker on customer relationship marketing topics at industry events and has been published on the topic of customer strategy in several trade publications.
She studied at the University of Maryland College Park with an MBA, 1997 – 1999, and at Columbia University in the City of New York with a BA, Sociology, Statistics, 1985 – 1989. She is a member of the Strategy Institute.
Update: Margie Chiu served as Wunderman EVP for nearly 3 years. She is now a Senior Vice President of Business Strategy at Merkle. She leads Merkle’s business transformation practice, where she advises senior-level executives in developing omnichannel business and marketing strategy.
Wunderman is a network of advertising, marketing, and consulting companies with offices in 60 countries. Headquartered in New York City, Wunderman is part of Young & Rubicam Brands and a member of the WPP Group
About The Good Search
The Good Search recruits board and senior-level executives and technologists for luminaries in technology and media. Founded by an award-winning investigative journalist, The Good Search delivers candidates clients never dreamed existed; offers flat-fee pricing you can trust; and hands over all the research, something traditional firms rarely do.