For Immediate Release
Wunderman EVP of Strategic Services
Westport, CT: The Good Search recruited Margie Chiu as Executive Vice President of Strategic Services at Wunderman, reporting to President Becky Chidester in the New York office. In this client-facing role, Margie served as Wunderman’s combined lead on advanced analytics, strategic planning, and digital technology-enabled marketing. As Wunderman EVP, she offered Wunderman’s clients technical expertise in all digital marketing and CRM areas, including campaign strategy and planning, email, SEO/SEM, and optimization.
Prior roles include Vice President of Strategy at Avenue A | Razorfish. While at Avenue A | Razorfish, Margie worked with clients in the CPG, travel, publishing, financial services, manufacturing, and other industries to develop product launch and market entry plans, primary customer research programs, brand, and direct marketing programs, and metrics and measurement processes.
Before Razorfish, she was the Director of Marketing for MSN Sidewalk.com, designing and implementing acquisition and retention programs. Margie has 15 years of experience in traditional and interactive marketing and advertising, including the design of campaign measurement, customer value measurement, segmentation, and predictive data modeling systems.
She is a frequent speaker on customer relationship marketing topics at industry events and has been published on the topic of customer strategy in several trade publications.
She studied at the University of Maryland College Park, where she earned an MBA from 1997 to 1999, and at Columbia University in the City of New York, where she earned a BA in sociology and statistics from 1985 to 1989. She is a member of the Strategy Institute.
Update: Margie Chiu served as Wunderman EVP for nearly 3 years. She is now a Partner of Customer Strategy and Transformation at Merkle. She leads the consulting practice focused on designing, developing, and deploying omnichannel technology platforms and marketing programs.
About Wunderman
Wunderman is a network of advertising, marketing, and consulting companies with offices in 60 countries. Headquartered in New York City, Wunderman is part of Young & Rubicam Brands and a member of the WPP Group.
About The Good Search
The Good Search recruits board and senior-level executives and technologists for luminaries in technology and media. Founded by an award-winning investigative journalist, The Good Search delivers candidates clients never dreamed existed; offers flat-fee pricing you can trust; and hands over all the research, something traditional firms rarely do.
