Startups Are Not Just For Technologists

Startups are more focused on sales and marketing and less on coders these days, according to Mark Birch of Birch Ventures.  The NYC entrepreneur and investor has pointed out in a recent blog post entitled “Don’t Look to Tech Startups to Fill the Jobs Gap” that fewer engineers are needed to build something really cool because our technology is smarter. In others words, startups are not just for technologists

More Marketing and Sales Jobs

More intelligent computing lowers barrier to entry and increases the number of early-stage companies battling it out for market share. Consequently, while it may seem counter-intuitive, tech startups generate non-tech job growth in sales and marketing roles. That, in turn, creates a need for more support and administrative staff.  The smarter technology becomes, the fewer technologists we need for tech startups. That’s why startups are not just for technologists. But tech startups still need sales and marketing people to win. 

Fewer Tech Jobs

Consequently, the talent that startups need to win is not engineers, but rather sales and marketing people. Those executives who are commanding increasingly higher salaries due to increasing competition in the labor market and record-high valuations in venture capital funding. 

So, if you accept Mark Birch’s premise, the irony is tech startups are not just for technologists anymore.

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