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Krista Bradford

Krista Bradford is CEO of the retained executive search firm The Good Search, which is Powered by Intellerati, the executive search lab and AI incubator. A former award-winning television journalist and investigative reporter, Ms. Bradford now pursues truth, justice, and great talent in the executive suite.

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Best Executive Search Firms in Connecticut

The Good Search Named One of the Best Connecticut Recruiting Companies Best Startup Names The Good Search as One of 61 Best Connecticut Recruiting Companies For Immediate Release Westport, CT, October 18, 2022: Best Startup… 

Recruited: President Wunderman Team Detroit

The Good Search successfully recruited Mark Russell to the role of President of Wunderman Team Detroit, a joint WPP venture among JWT, Y&R, Wunderman, Ogilvy, and Group M media companies Mediaedge and Mindshare. Mr. Russell was responsible for the enterprise-wide digital work for Ford, Lincoln, Mercury, Ford Customer Discipline Division, and Ford Credit. He led approximately 13 hundred employees.

What Adoption Did to Steve Jobs

What Adoption Did to Steve Jobs

In so many ways, Steve Jobs’ iconic persona seems a product of the adoption experience. Adoption made Steve Jobs who he was. Screenwriter Aaron Sorkin conveys that influence in this scene featuring Michael Fassbender as Steve Jobs and Jeff Daniels as former PepsiCo-turned-Apple CEO John Sculley. The scene laid me bare.

The Silence Breakers and the 2026 Pay Paradox

The Silence Breakers and the 2026 Backlash

Nearly a decade after Time Magazine honored ‘The Silence Breakers,’ the 2026 landscape reveals a ‘Great Dismantling’ of workplace protections. As systemic rollbacks and the rise of the ‘Manosphere’ threaten to re-silence survivors, discover why the battle for workplace safety has entered its most treacherous era yet.

Vice President Product Management Roger Wigenstam

Recruited: OneSpan VP Product Management

Recruited: OneSpan Vice President of Product Management For Immediate Release The Good Search announces the successful completion of an executive search for a Vice President of Product Management. The search was conducted for OneSpan, a… 

Wunderman EVP

Recruited: Wunderman EVP of Strategic Services

For Immediate Release Wunderman EVP of Strategic Services Westport, CT: The Good Search recruited Margie Chiu as Executive Vice President of Strategic Services at Wunderman, reporting to President Becky Chidester in the New York office.… 

The Cost of Underestimating the True Value of Women Executives

Thirty years after the ‘Boom Boom Room’ settlement, underestimating women on Wall Street is no longer just a legal risk—it’s a missed opportunity for Alpha. As women-led hedge funds outperform the industry by 2x, discover why 2026 is the year women executives stop seeking permission and start rewriting the rules of the financial game.

3 Questions Not to Ask Search Firms (And What to Ask Instead)

3 Questions Not to Ask Search Firms (And What to Ask Instead)

If you are shopping for an executive search firm to conduct a high-stakes senior-level search, be cautious of “cookie-cutter” selection questions used to screen recruitment firms you’re considering. These lists are rarely objective. Most are designed by large retained firms to favor their specific business model—framing their structural limitations as client benefits.

What are the steps in the executive search process

What are the Steps of the Executive Search Process?

The executive search process varies little between different retained executive search firms. For every senior-level executive search, recruiters at the largest search firms in the world — Spencer Stuart, Russell Reynolds, and Heidrick & Struggles — as well as at leading boutique executive search firms, follow the same basic retained search process.

How to Find Your Calling

The Power of Discovery: Finding Your Career Calling

Is your career a series of unrelated turns, or is there a hidden ‘Red Thread’ connecting your path? Explore the Power of Discovery—from searching for biological roots to finding ‘Purple Squirrel’ candidates—and learn how the Investigative Archetype defines your calling.

Recruited: Microsoft Technical Fellow

Recruited: Microsoft Technical Fellow

Recruited: Microsoft Technical Fellow The Good Search originally recruited Technical Fellow Mike Ehrenberg to the role of Microsoft Corporation Distinguished Engineer, working on business application architecture for the Dynamics team within the Business Division. Mr.…